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Search Engine Optimization
Search Engine Optimization is the process of increasing the traffic to your website via the natural search results from search engines. SEO considers how search algorithms work and what people search for. The objective of Search Engine Optimization is to achieve the high rankings for the relevant keywords.
Visibility in the search engines is one of the most important things to consider as a webmaster.Search engines pay attention to several link-related factors when they calculate your position in the Search Engine Result Pages.Not all websites can appear at the top of the search results for their keywords. Hence the traffic from the search engines can be minimal for most sites.
Tips for building the website
Here is a list of tips for building the website by keeping search engine optimization in mind:
The title tag
The title tag is critical and is the most important content for people who search. It is advised to keep it short not more than 60 characters including spaces.
Keyword tags
These days, search engines give the little importance to the keyword tags because some websites tried to trick the search engines by stuffing keyword tags with popular words.
The description tag
The description tag is also recommended but it is not nearly as important as the title. However, it does have some value. Write it as a summary and keep it under thirty words.
Light pages and quality HTML
It is advised to have less HTML code, as it makes it easier and faster for the search engine to index your page.
Build a site map/index
Build a text sitemap and link to it from every page of your site.
Avoid frames
Don't use the frames in your website.
Avoid Flash
Search engines don't like Flash either, and find it very hard to index Flash-based pages. Therefore, it is advised to avoid the flash.
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