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Outbound Links
Outbound links are the links from your website pointing to another website. Links are outbound from the perspective of the originator. Developing outbound links to other relevant websites is an important part of a linking campaign. Do not get afraid to add the outbound links to your site. If the links are good then they can add the value to your website. You can help your visitors by pointing them at useful information, making your site more valuable. But you should remember to link to the quality sites. It doesn't mean, you are losing visitors from your site. You can get your visitors back by opening the link of your website as a new window.
Where should add the link:
The best place to add the link is in context. If you have a page about a particular topic and want to link to other pages about that topic then it is best to include the link on that page. It might become helpful for visitors and may helpful to boost your own page's search engine rankings.
It is also advised not to include the external link to your homepage as this is the most important page on your site and appears first when a visitor visits your site. Your visitors must be assured that they have landed on a right site and let them to go deeper into your site.
Guidelines to be keep in mind.
Not all linking is good!! Irrelevant linking can and will harm you.
* There should not be too many outbound links.
* Links to the other sites or pages should be relevant and on similar topic to your site.
* Appropriate keywords should be used as anchor text because the words you use as the link can help both you and the site you're linking to with Search Engines.
* Links should be with high ranking sites.
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