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Why Search Engine measure links

Search engines looks for the two distinct kinds of information about a site or a page to index the web's link structure and page contents. This information includes attributes of the page/site and descriptives about that page/site from other pages. Web is a commercial place where so many parties are interested in ranking well for particular searches.

Webmasters uses the artificially stuffed Meta tags and keyword rich pages which has almost vanished the search results.Therefore, these days search engines uses the links and contents to measure the value and importance of websites.

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The basic idea behind this strategy is that the more sites linking to you, the more your sites popular are. In simple words, if hundreds or thousands of other websites link to you, your site must be popular, and thus, have value. Search engine not only counts the links pointing to you but also the quality of these links matters. If those links come from very popular, important and trustworthy websites, their power is multiplied to even greater degrees. Links from sites like .com, .edu, .gov are considered trustworthy and helps search engines to boost your ranking position. On the other hand, if the links that point to your site are from low-quality, interlinked sites or automated garbage domains then they have no use and benefit for you and your website.

List Of Some Factors

Here's a list of some of the factors which search engines uses while attempting the value of a link:

* The Anchor Text of Link - Anchor text describes the visible characters and words that hyperlink to another document or location on the web.
* Global Popularity of the Site - Sites are considered as popular or important by measuring the quantity and quality of the links pointing to them. Thus PageRank could be a good measure as it is designed to measure the global popularity.
* Popularity of Site in Relevant Communities.
* Text Directly Surrounding the Link.
* Subject Matter of the Linking Page.

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