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Landing Pages
Landing page or Lead capture page is a specific web page that a visitor is directed on clicking a link or advertisement. It is the first page a visitor to your site sees. This page often highlights the content that is an extension of the link or ad. The page is usually focused on a particular product or service with the aim to attract the visitor of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.
There are few questions to ask you when creating a landing page:
* What are you offering?
* Who do you wish to appeal to?
* Why would they be interested in your offer?
* What do they need to do to participate/purchase?
Often, in a website most if not all the pages in a website are directly connected to the homepage and the sitemap. In the case of landing pages, and for their maximum effectiveness, they usually are not. They need to:
* Be disconnected from the homepage and the sitemap.
* be prevented to be spidered by a search engine.
* be prevented from being directly accessed by a visitor.
Types of Landing Pages
1. Reference
2. Transactional
A Reference landing page communicates information that is relevant to the visitor. These pages can include reference texts as well as dynamic compilations of relevant links or other online elements.
A Transactional landing page seeks to persuade a visitor to complete a transactional activities like sale of a product, service, or content, submission of information through a form or other interface, interaction with advertisements on the landing page, or any other form of measurable action desirable to the advertiser.
Top Articles:
Search Engine Optimization
Search engine searches through millions of pages to search the item.Learn about operations of search engine How Search Engine Operates? and Why Search Engine Measure links?
Pay Per Click
An advertising campaign which is used on search engines.Landing page is a specific web page that a visitor is directed on clicking a link or advertisement.
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